How Monolith KLH scaled creative production 5x across client accounts with Admove
Creative output per client
Brief-to-creative turnaround
Freed from production coordination
APPLICATION
Agency
TYPE
Partnership
USE CASE
Multi-account creative production at scale
Story Highlights
Monolith KLH, a Paris-based media buying agency, needed to scale creative output without scaling headcount.
Creative output per client jumped from 8-12 to 40-60 variations per month
Brief-to-creative turnaround dropped from 5-7 business days to under 24 hours
25-30 hours per week shifted from production coordination back to media strategy and client work
Brand System auto-applied each client's visual identity, voice, and vocabulary across every generated asset
Monolith KLH moved from customer to roadmap partner during the initial test
What made the difference with Admove was Daniel and Gery's willingness to listen and build around what agencies like ours need.
Laurent Foisset
CEO
About Monolith KLH
Industry | Media & Digital Advertising Agency |
Location | Paris, France |
Team size | ~40 employees |
Clients | +200 Clients |
Features used | Product Intelligence, creative briefs, multi-format ad generation, Brand System, video editor, chat-based iteration |
Monolith KLH is a full-funnel media agency headquartered in Paris, formed in late 2025 when Monolith Partners (omnichannel branding, founded 2015) acquired KLH Media (digital performance, founded 2018). The combined agency covers brand awareness through conversion for over 200 clients across retail, finance, travel, hospitality, and real estate.
The challenge
Every client account at Monolith KLH needed the same cycle: research the product and audience, develop creative direction, produce variations within brand guidelines, review, revise, get approval. Across a growing portfolio, the team was spending more time coordinating production than doing the media buying and strategy work they're built for.
Meta's Advantage+ and creative-first optimization made this more urgent. The algorithm rewards creative diversity and freshness. A handful of variations per client per month leaves performance on the table no matter how good each individual ad is.
Before Admove, creative production costs were spread across studio rentals, hours of strategist time on product research and persona development, manual creative briefing per campaign, and revision cycles that took days per round, per client. Ad variation output was capped by how many hours the team had.
The solution
Monolith KLH tested Admove on several client accounts. Admove didn't replace anything. It handled the specific parts of the workflow where speed and volume were the constraints.
Product Intelligence took over the research
When they connected a client's product catalog, Admove generated Product Intelligence for each product: competitive positioning and market context, buyer personas with demographic and behavioral detail, and key selling points from actual product data.
Work that normally takes hours per product arrived as a generated starting point the team reviewed, edited, and built on. They could also create custom personas or refine AI-generated ones with their own client knowledge.
Every ad started with a generated brief
In Admove, every ad (video or static) begins as a brief: a creative direction card with the angle, the hook, the target persona, and the messaging approach. Each brief pulls from product research and the client's Brand System.
The strategists' workflow:
Review generated briefs
Select directions that fit the campaign
Drop the rest
Trigger ad generation only from approved briefs
Instead of building every brief from scratch, they picked from a set of generated directions and layered their own judgment on top.
Multi-format creatives from approved briefs
Once briefs were selected, Admove generated video ads with AI avatars and voiceovers, static image ads with ad copy ready for Meta, scripts and hooks, and multiple formats for different placements.
Every creative came out with the client's Brand System applied: visual identity, voice, and vocabulary consistent across every asset without anyone manually checking each one.
Iteration inside the system
Static image ads were refined through the chat interface. Describe the change, get a new version, compare to previous versions, revert if needed. Video ads were edited scene by scene through the script timeline: adjust copy, swap between avatar and footage scenes, replace media, change voiceovers and music. Back-and-forth that used to take days happened immediately.
They help us understand what agencies need day to day, and that shapes how we build the product.
Daniel Demian
Co-founder
What worked:
Creative output per client went from 8-12 variations per month to 40-60, including more video ads. More angles in market meant underperformers got identified faster.
The brief layer is what strategists said saved the most time. Generated creative directions as a starting point meant less time building briefs from scratch and more time on media strategy and client work.
Brand System enforcement removed the manual review step. Every generated creative automatically followed each client's identity rules. For an agency managing dozens of separate brand identities, that consistency built trust in the output over time.
Video remixing closed another gap. The team could generate variations with different hooks, scripts, and scene compositions without waiting on editors or external production.
The results
Metric | Before Admove | After Admove |
Creative variations per client/month | 8-12 | 40-60 |
Brief-to-creative turnaround | 5-7 business days | Under 24 hours |
Hours freed per week | 0 (absorbed in production) | 25-30 hours |
Video ad production | Limited by editor availability | Generated from briefs, remixed in-system |
Brand consistency | Manual review per asset | Automatic via Brand System |
Brief-to-creative turnaround dropped from 5 to 7 business days to under 24 hours. 25 to 30 hours per week went back to the team, out of production coordination and into media strategy and client work.
This also changed how the agency operates. The traditional model ties creative output to headcount. Every new client means more people and more overhead. Admove made it possible for the same team to serve more accounts and test more across all of them, and production costs either shrank or were absorbed into the system. Credits are spent only on generating the ads themselves. The research, personas, and briefs come built in as part of the workflow.
What's next
After the test, Monolith KLH asked to stay involved in product development. They're now a roadmap partner, contributing feedback as Admove builds toward a fully autonomous advertising agent, one with specialized skills across research, strategy, creative production, and campaign management.
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